Think of Information Architecture as the blueprint of your website.

1. The object principle — Treat content like a living, breathing thing

Your business is dynamic, and so is your website content. The object principle reminds us that content has a lifecycle; it’s born, evolves, and sometimes even fades away.

How to apply:

Ҩ Plan for flexibility. Use a CMS (Content Management System) that allows easy updates and additions.

Ҩ Regularly audit your content. Is it still relevant? Does it need a refresh?

2. The choice principle — Less is more

While we might think more options are better, the choice principle reminds us that too much choice can lead to decision paralysis.

How to apply:

Ҩ Streamline your navigation. Keep menus concise and focused.

Ҩ On each page, provide clear calls-to-action (CTAs), guiding visitors towards their next step.

3. The disclosure principle — Set clear expectations

Don't surprise users with unexpected information or hidden features. The disclosure principle is about transparency and user control.

How to apply:

Ҩ Use descriptive labels in your navigation and links (no vague “Click Here!” buttons).

Ҩ If you have a multi-step process (like a checkout), show a progress bar so users know where they are.

4. The exemplar principle — Show, don’t just tell

People understand concepts better with examples. The exemplar principle encourages us to categorize information in ways users can easily grasp.

How to apply:

Ҩ Use visuals whenever possible. Images, icons, and videos can quickly convey complex ideas.

Ҩ Consider adding a “Featured Projects” or “Case Studies” section to showcase your work.

5. The front door principle — Welcome visitors from all entrances

Not every visitor will land on your homepage first. The front door principle reminds us to design each page as a potential entry point.

How to apply:

Ҩ Ensure key information (like your brand name & value proposition) is visible on every page.

Ҩ Include clear navigation links, even on deeper pages within your site.

6. The multiple classification principle — Cater to different search styles

People have different ways of finding information. Some use search bars, others browse categories, and some rely on recommendations.

How to apply:

Ҩ Implement a robust site search function.

Ҩ Offer multiple ways to navigate your content (e.g., categories, tags, filtered search).

7. The focused navigation principle — Guide with intention

Your navigation menu shouldn't be an afterthought. The focused navigation principle is about creating a logical and intuitive path for users.

How to apply:

Ҩ Group similar items together in your menu.

Ҩ Use clear and concise labels.

Ҩ Prioritize the most important links.

8. The growth principle — Build for the future

Your website will evolve, so plan for scalability. The growth principle reminds us that content (and user needs) will change over time.

How to apply:

Ҩ Choose a website platform that can accommodate growth.

Ҩ Design with flexibility in mind. Your layout should be able to adapt to new content types.

It’s about creating a seamless and enjoyable user experience.

👉 A well-structured website isn’t just about aesthetics; it’s about creating a seamless and enjoyable user experience.

By implementing these 8 principles of IA, you’ll build a website that converts visitors into loyal clients, setting your business up for long-term success.

And if you need help... Well, you know where to find me 👋🤓

Cédric — Your Digital Growth Sidekick

Cédric Marguet

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