Is social media killing your business?
Social media is a powerful tool, but can you risk relying on it entirely? Algorithm shifts, platform outages, and external factors like the recent TikTok ban/unban saga can disrupt your communication overnight. Diversify with email marketing, a strong website, and engaging content to build a resilient online presence.
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Is social media killing your business?
Social media has become an undeniable force in the business world. It's where we connect with customers, build brand awareness, and even make sales. But should it be the only place you communicate with your audience? 🤔 Let's dive in.
The allure of social media
It's easy to see why businesses flock to social media. Platforms like Instagram, Facebook, and TikTok offer incredible reach, allowing you to connect with potential customers worldwide. They're also (mostly) free to use, making them an attractive option for businesses with limited budgets.
Social media has become an undeniable force in the business world.
The dangers of putting all your eggs in one basket
While social media is a powerful tool, relying on it solely for your business communication can be risky. Here's why:
Ҩ Algorithm changes — Remember when Instagram switched from a chronological feed to one driven by an algorithm? Businesses that relied solely on organic reach saw their engagement plummet overnight. Social media platforms are constantly evolving, and their algorithms can change on a whim, impacting your visibility.
Ҩ Platform instability — What happens when your favorite platform goes down? Meta's systems have experienced outages in the past, leaving businesses unable to access Facebook, Instagram, or WhatsApp. This can disrupt communication, customer service, and even sales.
Ҩ External factors — Follow the TikTok ban/unban saga in the USA? Geopolitical factors can influence the availability and functionality of social media platforms, leaving your communication strategy in limbo.
Ҩ Lack of control — You don't own your social media platform. Your account could be suspended or deleted at any time, leaving you with no way to reach your audience.
Diversifying your communication strategy
So, what's the solution? Diversification! Here are some essential communication channels to incorporate into your strategy:
Ҩ Website — Your website is your online home base. Make sure it's up-to-date, informative, and easy to navigate.
Ҩ Content marketing — Create valuable content (blog posts, articles, videos) that educates and engages your audience.
Ҩ Email marketing — Build an email list and use it to nurture relationships with your audience, share valuable content, and promote your products and services.
Ҩ Public relations — Build relationships with media outlets and influencers to get your brand featured in publications and online platforms.
You don't own your social media platform. So, what's the solution? Diversification!
Social media — a powerful tool, not the only tool
Social media is a valuable asset for businesses, but it shouldn't be your only communication channel.
👉 By diversifying your strategy, you can build a more resilient and sustainable online presence that can weather any storm.
I'd love to hear your experiences and insights on this topic. Shoot me an email at cedric.marguet@yanrlabs.com 📥
And if you need help... Well, you know where to find me 👋🤓
Cédric — Your Digital Growth Sidekick
Cédric Marguet
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