The Dangers of Putting All Your Eggs in One Basket.
While social media is a powerful tool, relying on it solely for your business communication can be risky. Here's why:
Ҩ Algorithm changes — Remember when Instagram switched from a chronological feed to one driven by an algorithm? Businesses that relied solely on organic reach saw their engagement plummet overnight. Social media platforms are constantly evolving, and their algorithms can change on a whim, impacting your visibility.
Ҩ Platform instability — What happens when your favorite platform goes down? Meta's systems have experienced outages in the past, leaving businesses unable to access Facebook, Instagram, or WhatsApp. This can disrupt communication, customer service, and even sales.
Ҩ External factors — Follow the TikTok ban/unban saga in the USA? Geopolitical factors can influence the availability and functionality of social media platforms, leaving your communication strategy in limbo.
Ҩ Lack of control — You don't own your social media platform. Your account could be suspended or deleted at any time, leaving you with no way to reach your audience.
Diversifying Your Communication Strategy.
So, what's the solution? Diversification! Here are some essential communication channels to incorporate into your strategy:
Ҩ Website — Your website is your online home base. Make sure it's up-to-date, informative, and easy to navigate.
Ҩ Content marketing — Create valuable content (blog posts, articles, videos) that educates and engages your audience.
Ҩ Email marketing — Build an email list and use it to nurture relationships with your audience, share valuable content, and promote your products and services.
Ҩ Public relations — Build relationships with media outlets and influencers to get your brand featured in publications and online platforms.
